Do more business; Keep more business from onboarding

In today’s market we have to do whatever we can to retain our current members, drive deposits, and increase our loan portfolios’. An effective onboarding strategic plan will do just that. Successful onboarding not only drives your business it lets your members know you care about them and appreciate their business. Consistent communication is the foundation for any onboarding program. Once you gain their loyalty you will become their preferred financial institution. A common misconception is that onboarding is used for the “new” member only. …Read More

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Generating more business from you indirect auto loan portfolio:

If your financial institution books auto loans indirectly through dealer relationships, you, like the rest of us, find yourselves wondering how to attract more business from these members who only have the auto loan and a savings account with you. It can be done. It may be a surprise to you, but many of these new members do not realize their auto loan was funded by your institution. The key is to reach out to them, introduce yourself, and let them know how your financial …Read More

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The Benefits of Outsourcing

When it comes to programs that strengthen customer relationships, generate loan business, increase profitability, and enhance communication with your clients, businesses do not outsource enough.  In actuality, outsourcing is a cost effective and efficient way to run these types of programs.  Most companies that offer these services, have years of experience in the field and will generate better results quicker than if the company started the programs on their own.  You do not assume the risk of fixed labor and overhead costs.  For a successful …Read More

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How do you stand out?

Do you stand out in the eyes of your customers?  How do potential customers find you?  Once they find you, how do they perceive you?  This article discusses a couple “stand out” strategies businesses of all types should adopt and the only cost is time and commitment. Let us start with how people find your business.  An internet and social media presence is a necessity in this day and age.  Many businesses give up on social media because they feel it does not work.  On …Read More

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Change behaviors and increase sales

One of the biggest challenges marketers in the financial industry face is gaining the employees support.  Many in the banking industry view their jobs as transactional based, not sales based.  So when you ask your front line employees to start “selling” it can become overwhelming, intimidating and even scary for some.  How do you change it?  You have to start with changing the behaviors and mentality about “selling”. Start by eliminating the word sales and replace it with helping members or building relationships.  Removing the …Read More

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