Growing your auto loan business:

There is no time like the present to increase your auto loan business.  Unlike real estate loans we don’t hold on to an auto loan for thirty years.  It’s quick interest income.  With prime at an all-time low and mortgage rates dropping to practically nothing auto loans give us a higher rate of interest for a shorter term.  Auto loans are cheap to acquire.  There are no closing costs, appraisal fees, and attorney fees.   When done properly, you get more then a new loan; you …Read More

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Being your members primary financial institution:

Every credit union wants to be their members’ primary financial institution.  So how do you get there?  With great member service followed by a strategic onboarding campaign.  When you combine those two components not only will you be your current members’ primary financial institution your new member growth will significantly increase as well.   It starts with great member service.  I did not say good member service I said great.  How do you go from good to great?  The people servicing your members in person …Read More

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Debit card interchange rule sieze the opportunities:

With Ocotober 1 fast approaching many financial institutions are scrambling to figure out how they are going to make up for the lost revenue. The talk throughout the industry seems to be geared towards the end of free checking accounts, more prepaid cards, and possible debit card fees similar to the current ATM fees. Now looking at this situation from a sales perspective I see opportunity, especially if you are on the exempt list; however, you better act fast. Just because you’re exempt now does …Read More

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Be professionally personal to build long lasting business relationships:

Every time you have an interaction with someone there is an opportunity awaiting you.  You may not get a “sale” that day but you are building a relationship.  It does not matter if it’s in person, over the phone, through an email or letter.  So how do you build relationships and get the most out of every interaction?  It’s all about how the person you are trying to reach perceives you and your business.  Whoever you are interacting with needs to be the most important …Read More

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Getting your message heard across the generations:

Have you noticed your daily routines have changed?  I used to have the newspaper delivered to my home every morning.  I would sit in my kitchen, drink my coffee, browse the newspaper glancing at headlines, rate specials, and other random things that would catch my attention.  That entire process would take about a half an hour to forty-five minutes.  Now I hop on my laptop, check my email, today’s headlines, the stock market, glance at Facebook, and I am done before I finish my cup …Read More

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